🖤 Downloading another Freebie about doing your own ads that is all about the technical stuff;
🖤 Ignoring Ads and hoping that one day you'll magically figure it out; or
🖤 Throwing a few ads up with no strategy, plan or budget then wondering if they even did anything
Instead? It's becoming familiar with how ADS might align with your business, planning what success looks like and setting an affordable budget.
YOU know your customers way better than anyone else, so who better to be the expert in marketing your services to them.
You don't need to rent expertise from someone else, when you understand that ADS are just a tactic of marketing and learn to use them for the best outcome for YOU.
All at YOUR pace, with your budget and within your timeframe.
How? We are starting at the very beginning (I hear it's a very good place to start). Which happens to be the place I start every single campaign. And I've used these FB Ad Foundations to help countless people become Experts with their own Expertise and run their own FB Ads Campaigns.
What can Ads do for you?
- Gotta start somewhere - so what comes first? We'll figure out the most pressing spot for ads in your biz strategy.
- Let's get crazy clear on what ads success looks like in your world. We'll map out what results you want and what you've got to make it happen.
Humans Haven't Changed
- How'd we get here? Let's dive into how social blew up to where it's at now.
- Old souls buying, new school style. Turns out our grandparents acted a lot like we do when buying. The tech's changed but we still want to connect and spend the same.
Match the Objective to Your Goal
- Understand how your ad goals tie back to your biz plans. We'll see how setting the right aim for your ads supports what you're building.
- Picking perfect campaigns for mad success. When you know what you wanna achieve, you can launch spot-on ads to get there. I'll show you how.
- This module's all about showing you why you gotta get to really know your audience. This stuff pays off big time across all your marketing efforts when you put in the work upfront to understand your audience.
- Broad or narrow - who gets it right? We'll see if the big dogs target as tight as you'd think. Spoiler: They don't!
Ad Creative
- Craft Ads That Convert. Learn to match the right creative to each campaign goal. See what works for awareness vs lead gen. Get a blueprint for visuals that compel users to click and convert.
- How to use your organic social media posts as your free marketing research tool + why you don't need more content
Bonus Live Celebration
+The Scientific Method for Ad Success
- Bonus session !Bring questions, wins to share, whatever's on your mind so we can celebrate together before launching your killer campaigns!
- PLUS a bonus session where we pull it all together and learn how to use the Scientific Method to analyse your results and optimise.
What can ads do for you ?
- Gotta start somewhere - so what comes first? We'll figure out the most pressing spot for ads in your biz strategy.
- Let's get crazy clear on what ads success looks like in your world. We'll map out what results you want and what you've got to make it happen.
Humans Haven't Changed
- How'd we get here? Let's dive into how social blew up to where it's at now.
- Old souls buying, new school style. Turns out our grandparents acted a lot like we do when buying. The tech's changed but we still want to connect and spend the same.
Match the Objective to Your Goal
- Understand how your ad goals tie back to your biz plans. We'll see how setting the right aim for your ads supports what you're building.
- Picking perfect campaigns for mad success. When you know what you wanna achieve, you can launch spot-on ads to get there. I'll show you how.
Audience
- How well do you know your people? Let's uncover who's actually listening using some clever tech tricks.
- Broad or narrow - who gets it right? We'll see if the big dogs target as tight as you'd think. Spoiler: They don't!
Ad Creative
- Craft Ads That Convert. Learn to match the right creative to each campaign goal. See what works for awareness vs lead gen. Get a blueprint for visuals that compel users to click and convert.
- How to use your organic social media posts as your free marketing research tool + why you don't need more content
+The Scientific Method for Ad Success
- In this bonus session, we'll recap your main ad takeaways, highlight your awesome progress, and set you up to crush it going forward thanks to your new skills. Bring questions, wins to share, whatever's on your mind so we can celebrate together before launching your killer campaigns!
- PLUS a bonus session where we pull it all together and learn how to use the Scientific Method to analyse your results and optimise.
- Lesson Drops Over Five Weeks —
Get the inside scoop on ad strategy, from Me over 5 weeks. Short live sessions packed with real talk on what you need to DIY your campaigns.
- Downloadable Action Plan — Your Roadmap For Facebook Ads. A handy planning sheet for easy ad creation. At-a-glance tool to map your first FB Ads Campaigns.
- See Things Clearly - Get the big picture on what it takes to run your own campaigns with your own rules. No more confusion or headaches from from going it alone. It just might be the best thing you do for yourself and your biz.
| What if I end up wasting money? How will this course help? |
You'll learn how setting the right objectives based on your business aligns your ads to your goals. We'll cover choosing targets who care about your products without waste. And you'll create your first custom audiences to reach your people.
With this strategic foundation first, you can implement with confidence, knowing your budgets are optimized from the start. So when you do launch ads, you'll already reduce the risk of misspent dollars substantially.
| I'm worried I don't have enough time or tech skills. Can I still make this work? |
In concise live sessions, we strategically frame concepts like matching objectives to goals without complications. It's all about setting up campaigns for success.
You'll get downloadable one-page recaps breaking complex ideas down step-by-step. So you don't need to suddenly become an expert - just grasp key foundations.
The goal here is building confidence in critical advertising decisions upfront, before execution. So when you eventually apply new skills, you'll waste less time and money.
We move fast by sticking to essentials only - no pressure or overload! Let me know if you have any other questions!
| How's this different from other Facebook ads programs? |
It's made for people who don't have big budgets or teams. You'll learn human-centered strategies and just enough technicals - with simplicity and compassion built in.
Rather than diving straight into platform specifics, you'll gain confidence in concepts like objectives, audience targeting, and campaign mapping.
The goal isn't turning you into overnight experts armed with every advanced tactic. It's setting you up to win by establishing critical foundations rooted in your goals - before ad execution.
So when you eventually leverage more complex capabilities, you'll have less guesswork and risk. We start with intention so every dollar and minute counts.
| What if I end up wasting money? How will this course help? |
You'll learn how setting the right objectives based on your business aligns your ads to your goals. We'll cover choosing targets who care about your products without waste. And you'll create your first custom audiences to reach your people.
With this strategic foundation first, you can implement with confidence, knowing your budgets are optimized from the start. So when you do launch ads, you'll already reduce the risk of misspent dollars substantially.
| I'm worried I don't have enough time or tech skills. Can I still make this work? |
In concise live sessions, we strategically frame concepts like matching objectives to goals without complications. It's all about setting up campaigns for success.
You'll get downloadable one-page recaps breaking complex ideas down step-by-step. So you don't need to suddenly become an expert - just grasp key foundations.
| How's this different from other Facebook ads programs? |
It's made for people who don't have big budgets or teams. You'll learn human-centered strategies and just enough technicals - with simplicity and compassion built in.
Rather than diving straight into platform specifics, you'll gain confidence in concepts like objectives, audience targeting, and campaign mapping.
The goal isn't turning you into overnight experts armed with every advanced tactic. It's setting you up to win by establishing critical foundations rooted in your goals - before ad execution.
So when you eventually leverage more complex capabilities, you'll have less guesswork andrisk. We start with intention so every dollar and minute counts.